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Recipes & more

  • A fully loaded Pho’nomenal Spicy Pho Kup with seared steak, fresh herbs and jalapeño on a dark wood counter in a moody witchy apothecary kitchen, a jeweled skeleton hand reaching in from the right.

    Scary Good Spicy Pho Kup Recipe

    Consider this your haunted upgrade. The Spicy Pho Kup meets seared steak, bok choy, jalapeño, chili crisp, and black sesame seeds in a bowl that looks like it took all night and tastes even better than that. The scariest thing about it? How fast it disappears.

  • Two women in a warm kitchen adding crushed Pho'nomenal Jackfruit Chips to freshly frosted chai cupcakes, one tasting the mascarpone frosting straight from the bowl.

    Chai Cupcakes with Jackfruit Chip Crumble

    A warmly spiced chai cupcake topped with whipped brown butter mascarpone frosting and a crumble of Pho'nomenal Jackfruit Chips. The fall dessert that sounds unexpected until the first bite — then it makes complete sense.

  • A woman in her kitchen holding up a finished bowl of Pho'nomenal pho to the camera, with two more bowls and pho toppings on the counter behind her

    Instant Pho, 3 Ways: 5, 10, or 15 Minutes

    Some nights you have five minutes. Some nights you have fifteen and a fridge with actual food in it. The bowl is the same either way. What changes is how much you feel like doing.  That's the whole idea behind...

Real Ingredients. No Artificial Flavors. Authentic, Vietnamese Taste. From Our Home to Yours.